Search Engine Marketing
What good is your website if no one can find you?
Search is the second most used function on the Internet today - second only to email. It represents a huge target advertising market for your business-- and if done properly can significantly increase sales leads and produce a fairly short term positive ROI. While you have many choices where to spend your marketing dollars such as yellow pages, newspapers, business directories and print advertising, there has never been a more cost effective and immediate media to create interest in your products or services than with online Search Engine Marketing.
Search Engine Marketing (SEM) is a complete service from Interactive Villages that combines the use of Organic Search Engine Optimization, Pay-per-Click advertising campaign management (in PPC engines such as Google AdWords and Overture) and SEM consulting services to bring maximum visibility, increased sales leads and a higher ROI on your website investment.
A successful SEM campaign is produced through a blending of creativity, science and experience. Our knowledgeable search engine experts will guide you through the maze of choices available to get your website visible to those potential customers who are searching for your products or services every day, hour and minute on the World Wide Web.
General pricing for SEM services are listed below. Additional services such as maintenance and keyword research can be done as needed for additional fees. See our PPC Management page for these prices. To have Interactive Villages perform SEM services, we will need FTP access to your site. To get started, complete the Project Request form, otherwise, click the link below for more information.
|Search Engine Optimization||$450 & up||We review and analyze your current website pages for Search Engine Optimized characteristics, such as keyword density, meta tag use, image Alt tag density and directory architecture. We then create a comprehensive report to advise you of your site's status and recommendations for improving your site's SEO content.|
|PPC Campaign Development||$90/hour
Starting at $250
|Paid placement to the top search engines such as Google Adwords and Overture can be a large benefit for getting customers to your website. We enroll your website in the appropriate Search PPC programs recommended in the SEO report. Enrollment includes creation of appropriate campaigns and ad groups with targeted keyword-rich text ads and image ads.|
|Keyword Research||$90/hour||If you need assistants in developing the proper keywords to use on your web pages and SEO program, we have tools that will help you identify those words easily. If you want to do your own keyword development, see our Keyword Tips page for the DYI method.|